A short animation film on Non-Pesticidal Management (NPM) with the objective to make the urban and semi-urban consumers aware of pesticides-free food and NPM agriculture, and to promote the NPM food products at the market end. This has been produced as part of Improving Market Readiness of Smallholder Farmers Practising Non-Pesticide Management of Agriculture Project implemented by the NPM Network and SEEDS with funding support from Bharat Rural Livelihoods Foundation.