Shahtoosh weaving, an ancient craft of Kashmir, is linked to the Tibetan antelope or Chiru found on the Chang Tang plateau in China. Shahtoosh is the fleece extracted by killing a Chiru. The international ban on Shahtoosh was critical for the survival of the endangered Chiru, but it also spelt disaster for thousands of traditional Shahtoosh workers. The film explores the grim struggle between conservation and livelihood, and the interventions brought in by community projects.